دور التسويق المصرفي في تحقيق ربحية المصرف : دراسة ميدانية في مصرف الرشيد
Other Title(s)
The role of banking marketing achieving bank profits
Author
Source
Issue
Vol. 3, Issue 5 (30 Apr. 2006), pp.173-192, 20 p.
Publisher
University of Misan Faculty of Education
Publication Date
2006-04-30
Country of Publication
Iraq
No. of Pages
20
Main Subjects
Marketing
Financial and Accounting Sciences
Topics
Abstract EN
The study aimed define clearly the role of banking marketing achieving bank profits.
The study was carried on AL-Rasheed bank (Iraqi bank), it has been based on an essential hypothesis- that (Marketing activity contributes an effective role in achievement of bank prolit).
The researcher used the descriptive method in the theoretical part, and the conclusional analysis in the practical part.
The study point out many conclusions, the most important of which : The marketing activity contributes to increase bank revenues.
The bank portfolio still confined to very limited aspects without trying to submit new products (services) or entering new markets.
The study concluded with a number of recommendations such as: a good attention about attraction of wealthy depositors and encourage them to investment in different scopes by giving rewards and prizes who is active contribute.
American Psychological Association (APA)
فاضل عباس حسن. 2006. دور التسويق المصرفي في تحقيق ربحية المصرف : دراسة ميدانية في مصرف الرشيد. مجلة أبحاث ميسان،مج. 3، ع. 5، ص ص. 173-192.
https://search.emarefa.net/detail/BIM-280737
Modern Language Association (MLA)
فاضل عباس حسن. دور التسويق المصرفي في تحقيق ربحية المصرف : دراسة ميدانية في مصرف الرشيد. مجلة أبحاث ميسان مج. 3، ع. 5 (2006)، ص ص. 173-192.
https://search.emarefa.net/detail/BIM-280737
American Medical Association (AMA)
فاضل عباس حسن. دور التسويق المصرفي في تحقيق ربحية المصرف : دراسة ميدانية في مصرف الرشيد. مجلة أبحاث ميسان. 2006. مج. 3، ع. 5، ص ص. 173-192.
https://search.emarefa.net/detail/BIM-280737
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 190-191
Record ID
BIM-280737