الأساليب الإخراجية المظهرية لهيئة المنتج و دورها في عملية الجذب و الشد

Abstract EN

The research focuses on the methodologies of product design appearance subject and their effects and roles in attention and atractive process from aspects of psychological and physiological.

Research consist of four sections, the first focus on the problem and aims, second on theoretical framework, third on methodological framework and fourth on results and bibliography.

The research reviewed industrial product communications concepts of it styles form and content and its appearance function according to process of tension and atractive techniques that achieved in signification impact responses (materiality, aesthetical sociality and usability).

For that matter three intended samples of cell phone mobile were selected for descriptive analytic method.

In conclusion the research explores the relation between creativity, innovation and product styles and product design methods refers to those activities involved in creating styling, look and feels.