مفهوم العلاقات البنائية المتبادلة في تصميم الإعلان

Abstract EN

The concepts in the design it's keys to reach the goals of any study, and the philosophy of design focused to clarify the controversial between interpretations and views by theorists, researchers, and one of these concepts, shape and space, and the relation between them based on the strength of each of them in the exchange between cognition and gravity, that strength is axis in the construction of design.

The features of advertising art are privacy of individual in the design because for ability to develop and regeneration, through the style of regulation, arrangement, re-design, and development tools directorial in new publishing techniques.

Is the importance of subject to detects the powers and properties that exchanging relations in advertisement, the goals from that to make positive impact for success building of design The research divided to four chapters, the basics of building relation for exchange shape and the role of space to show dimensional and spaces.

And the research community choose to Advertising in foreign magazines.

research has some important goals including: the role of exchange relation (positively and negatively), the agreement color, and values of aesthetic, suggestive groups.

and series of direction for visual sequence.