“Foreign direct investors’ reaction towards marketing environment variables faced in Jordan”

Abstract EN

Generally speaking there are different methods international marketers/ multinational companies adopt to enter Foreign Markets .

The nature of entry ranges from indirect exporting to wholly owned production in Foreign Markets.

But This mainly depends upon different marketing environment variables which can be an incentive or an obstacles for Foreign Direct Investor (FDI) to penetrate such markets or not to penetrate.

This study is mainly conducted to examine, investigate and analyze the issues related to the marketing environment variables that are faced by FDI in Jordan which motivate foreign direct investors to penetrate Jordan.

This study will attempt to analyze the role of Jordan government in attracting more (F D I ) to the country, political conditions, government regulations, economic conditions, finance and social conditions faced by international marketers/ foreign direct investors in Jordan as marketing environment variables.

The study will also evaluate the foreign direct investors’ reaction related to the facilities, motives, incentives and obstacles are facing in Jordan through such marketing environment variables.

The study presents some findings and recommendations at the end