استخدام أدوات التنقيب في البيانات في دراسة تأثير صفات الزبائن على قرار الشراء : دراسة إحصائية لبيانات الزبائن

Abstract EN

We seek in this paper to apply (use) Data Mining technique in consumer data of Adventure Works company.

Strong companies are seeking to dominate over the external markets.

Thus they are usually trying to reduce risk factors by knowing current and expected consumers.

In this study we tried some of the descriptive and prediction data mining tasks.

Seven consumer categories were obtained from their shared attributes.

Prediction tool was suggested to be used in expecting the consumers who has the appropriate attributes of the earlier consumers who bought the bicycles from this company.