Factors affecting buying decision of fashionable apparel
Other Title(s)
العوامل المؤثرة في القرار الشرائي لملابس الموضة من وجهة نظر طلاب الجامعات الأردنية
Dissertant
al-Marafi, Muhammad Nabil Ibrahim
Thesis advisor
Awwad, Muhammad Sulayman Uqlah
Comitee Members
al-Adayilah, Raid Muhammad
al-Bshapsheh, Amin Ayid
al-Zubi, Fayiz Hamad
University
Mutah University
Faculty
Faculty of Business
Department
Department of Business Administration and Marketing
University Country
Jordan
Degree
Master
Degree Date
2011
English Abstract
-T h is study aims at investigating factors that have significant effect on buying decision of fashionable apparel .Data were collected using a questionnaire consisted of 40 "likert type items from a convenience sample of 422 respondents .Independent sample t-test, one way ANOVA and Regression analysis were performed to test the stated hypotheses.
Results of the study indicated that price had no significant influence on buying decision of fashionable apparel.
It is found that promotion , brand name , country of origin , store's attributes , and physical quality influenced buying decision of fashionable apparel .Furthermore, findings indicated that there were no significant differences between university students in Jordan towards factors influencing their buying decision of fashionable apparel in relation to demographic characteristics .This study gives apparel companies a better understanding of the factors influencing buying decision of fashionable apparel in the Jordanian context.
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Main Subjects
Topics
No. of Pages
46
Table of Contents
Table of contents.
Abstract.
Chapter one : Research background.
Chapter two : Theoretical background and previous studies.
Chapter three : Design and methodology.
Chapter four : Findings and recommendations.
References.
American Psychological Association (APA)
al-Marafi, Muhammad Nabil Ibrahim. (2011). Factors affecting buying decision of fashionable apparel. (Master's theses Theses and Dissertations Master). Mutah University, Jordan
https://search.emarefa.net/detail/BIM-303869
Modern Language Association (MLA)
al-Marafi, Muhammad Nabil Ibrahim. Factors affecting buying decision of fashionable apparel. (Master's theses Theses and Dissertations Master). Mutah University. (2011).
https://search.emarefa.net/detail/BIM-303869
American Medical Association (AMA)
al-Marafi, Muhammad Nabil Ibrahim. (2011). Factors affecting buying decision of fashionable apparel. (Master's theses Theses and Dissertations Master). Mutah University, Jordan
https://search.emarefa.net/detail/BIM-303869
Language
English
Data Type
Arab Theses
Record ID
BIM-303869
