الأصول المعرفية لمعيار"الإعلامية" في التراث النقدي و البلاغي عند العرب

Abstract EN

This research is entitled ( the cognitive principles of Informativity standard in the Arab critical and rhetoric heritage ), it is an attempt to reveal the cognitive principles and bases of Informativity standard.

one of the important text standards in our critical and rhetoric heritage.

The research nature involves to be divided into three topics followed by the conclusion that contained the most important results, and a bibliography.

The first topic is devoted to Informativity standard for the modern Western critics, the second deals with the Informativity standard in our critical and rhetorical heritage , while the third topics studies the features of the literary speech for the Arab ancient critics and rhetoricians , that are related to the highest level of informativity for the modern critics.

The research obtained the following results:- Informativity term, as one of the text elements, refers to narrating a mission that the text or the speech includes , the researcher founds that there are many sings that could be cognitive principles for " informitivity" concept in our critical and rhetorical heritage such as :- 1- What is known as the less level of informativity that is obtained by what the critics call eloquence , understanding or the use of speaking.

2- - What is known as the highest level of informativity that is obtained by the creative speech and known as the good eloquence or the good use which means creativity, this creativity is clarified in the secondary terms .The general speech is differs from the literary speech which is known as the highest level of informativity for the modern Western critics.