Direct and moderating factors affecting customer switching intentions : an empirical study on bank of Palestine and Cairo Amman bank in Gaza Strip

Dissertant

Murad, Mustafa Murad Mustafa

Thesis advisor

Wadi, Rushdi Abd al-Latif Salman

University

Islamic University

Faculty

Faculty of Commerce

Department

Department of Business Administration

University Country

Palestine (Gaza Strip)

Degree

Master

Degree Date

2011

English Abstract

This research aimed to highlight the concepts of flexibility in work and to study the impact of five types of flexible work arrangements on workers' productivity in information and communication technology sector, as an empirical study of the Gaza strip information and communication technology companies.

Using the descriptive analytical approach, the researcher used five variables to represent the flexibility level through the types of flexible work arrangements, supported regulations of the organization, employees' support, management support, and types of work to investigate the impact of these variables on workers' productivity.

In addition, a questionnaire has been developed and tested by a pilot study and then distributed to a sample consisting of 196 employees where 92 % response rate achieved.

The sample was comprehensive by which the whole study population used as the sample.

The collected data was analyzed by statistical methods and processed through the SPSS software.

The most notable finding of the study was the presence of the positive impact of flexible work arrangements on workers' productivity since 65.68 % of the employees agreed on that and 79.91 % of information and communication technology companies 'employees agreed with the presence of impact of the types of FWAs applied on their productivity.

While the supported regulations of the organization to FWAs programs had the highest impact, where 81.95 % of the respondents agreed with its impact on their productivity positively.

46.68 % of the respondents disagreed with presence of employees' support to different FWAs programs.

50.81 % of the respondents disagreed with the presence of management support to FWAs which effect on their productivity.

The study recommended that information and communication technology companies should raise the awareness of the management and staff about FWAs programs and its importance and its great effects on employees' productivity.

The researcher recommended companies to support family-friendly organizational culture and to go toward writing companies policies and laws that lay down the applicability of various FWAs and govern the selection processes among the various FWAs.

Main Subjects

Business Administration

Topics

No. of Pages

143

Table of Contents

Table of contents.

Abstract.

Chapter One : introduction.

Chapter Two : literature review.

Chapter Three : research methodology.

Chapter Four : analysis, findings, and discussion.

Chapter Five : conclusion.

References.

American Psychological Association (APA)

Murad, Mustafa Murad Mustafa. (2011). Direct and moderating factors affecting customer switching intentions : an empirical study on bank of Palestine and Cairo Amman bank in Gaza Strip. (Master's theses Theses and Dissertations Master). Islamic University, Palestine (Gaza Strip)
https://search.emarefa.net/detail/BIM-317729

Modern Language Association (MLA)

Murad, Mustafa Murad Mustafa. Direct and moderating factors affecting customer switching intentions : an empirical study on bank of Palestine and Cairo Amman bank in Gaza Strip. (Master's theses Theses and Dissertations Master). Islamic University. (2011).
https://search.emarefa.net/detail/BIM-317729

American Medical Association (AMA)

Murad, Mustafa Murad Mustafa. (2011). Direct and moderating factors affecting customer switching intentions : an empirical study on bank of Palestine and Cairo Amman bank in Gaza Strip. (Master's theses Theses and Dissertations Master). Islamic University, Palestine (Gaza Strip)
https://search.emarefa.net/detail/BIM-317729

Language

English

Data Type

Arab Theses

Record ID

BIM-317729