Factor underlying international students of jordan public universities : analytical study institutional factors

Abstract EN

The present study aims to identify institutional factors that bear on international students, choice of Jordanian public universities.

The population (n = 12985) consisted of international students studying in Jordanian public universities.

The sample (n = 286) was randomly selected from the students' population enrolling in the Jordanian public universities.

A questionnaire (30 items) was developed and distributed to the target individuals.

The Statistical Program for Social Sciences (SPSS) was used to answer research questions.

Results indicated a higher positive effect of the institutional factors on international students' selection of Jordan public universities, The results showed that educational reputation, interest and care to non-Jordanian students, competent faculties, convenient lecture schedules, freedom to select lecture schedules, were the most influential institutional factors affecting international students' choice of Jordan public universities; and there are no statistically significant differences among means institutional factors, means of affecting international students' selection of Jordan public universities attributed to demographic variables.

The study recommended the increase of cultural exchange agreements in accordance with the increase of the number of international students, and insisting upon the diversity of the nationalities of the international students coming to study in Jordan public universities, and finally, establishing a special unit for marketing university services, independent unit directly connected to university president, with its all qualified staff (specialized and trained in marketing).