أثر القيم الثقافية و الدينية في محتوى الإعلان في التلفاز و الصحف و صداه : دراسة بين ثقافة الولايات المتحدة و العالم العربي
Origional Title
The impact of cultural and religious values on television and newspaper advertising content and appeal : a cross-cultural study of the United States and the Arab world.
Original URL
http://search.proquest.com/docview/305351912
Dissertant
Thesis advisor
Study Problem
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Study Methodology
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Study Results
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Degree Date
2005
University
The University of Texas-Pan American
Faculty
College of Business Administration
Department
Department of Marketing
University Country
United States
Degree
Ph.D.
Data Type
International Theses
Language
Arabic
Main Subjects
Topics
Subject Keywords
- الإعلان
- الدين
- الفلسفة
- القيم الثقافية
- القيم الدينية
Record ID
BIM-334133
