دراسة تأثير استراتيجية التصنيع في الأداء المؤسسي طبقا للنظرة المستندة إلى المورد و النظرية الموقفية : دراسة تحليلية

Abstract EN

The main objective of this study was to measure the effect of manufacturing strategy on organizational performance.

Furthermore, it investigateD-empirically from a contingency perspective- the influence of business strategy on the relationship between the manufacturing strategy and organizational performance.

Data were collected through self–administrated questionnaires distributed among production managers.

Data analysis was conducted by utilizing different statistical analysis techniques such as descriptive statistics, multiple regressions, and hierarchical regression.

The most salient findings of this study were the following: • The Jordanian companies emphasized the use of all dimensions of manufacturing strategy (quality, cost, delivery, and flexibility).

• There is a direct effect of manufacturing strategy on organizational performance.

• There is a direct effect of business strategy on organizational performance.

Moreover, there is an indirect effect of business strategy on organizational performance through quality strategy.

Finally, several recommendations had been introduced with more focus on the necessity of alignment between business and manufacturing strategies.