تخصيص مزيج تسويق ديناميكي لربحية طويلة المدى

Origional Title

Dynamic marketing mix allocation for long-term profitability.

Original URL

http://search.proquest.com/docview/304621282

Dissertant

مونتويا، ريكاردو

Thesis advisor

نيتسر، عوديد
جديدي، كامل

Study Problem

Click hereto view more

Study Methodology

Click hereto view more

Study Results

Click hereto view more

Degree Date

2008

University

Columbia University

Faculty

Graduate School of Arts and Sciences

University Country

United States

Degree

Ph.D.

Data Type

International Theses

Language

Arabic

Main Subjects

Marketing

Topics

• Profits
• Marketing
• Corporations
• Reviews

Subject Keywords

• التسويق
• الديناميكية
• الربح

Record ID

BIM-344566

Table of Contents