Customers. perspective towards factors associated with technological product adoption failure case of Jordanian hotels

Abstract EN

A self administered questionnaire was the data collection tool for the descriptive part of this study.

It targeted a number of hotels with an intention to capture specific parameters.

In this study the researcher uses a 5- point Likert Scale-type response format to test the effect of income, status, education, and gender on the factors associated with technological product failure.

The result shows that respondents who are graduate studies feel that there is no innovative advantage perceived compared with Diploma and Bachelor Degree respondents of the factors associated with technological product failure.

And the researcher found that the respondents with higher income feel more with lower income than that of the factors associated with technological product failure which is not an innovative advantage perceived and the information about product is scarce, unclear, or difficult.

The married respondents feel more than the Single regarding the factors associated with technological product failure due to poor selection of target market, distribution channel selection and price skimming strategy that conflicts with mass-market approach