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Customers. perspective towards factors associated with technological product adoption failure case of Jordanian hotels
Other Title(s)
وجهة نظر المستهلكين تجاه العوامل المصاحبة لعملية فشل تبني المنتجات التكنولوجية : حالة دراسية للفنادق الأردنية
Author
Source
Zarqa Journal for Research and Studies in Humanities
Issue
Vol. 13, Issue 2 (31 Dec. 2013), pp.252-261, 10 p.
Publisher
Zarka Private University Deanship of Scientific Research and Graduate Studies
Publication Date
2013-12-31
Country of Publication
Jordan
No. of Pages
10
Main Subjects
Topics
Abstract AR
استخدمت الدراسة استبانة أداة لجمع المعلومات للجزء الوصفي منها, و استهدفت عددا من الفنادق للتوصل إلى مقاييس محددة.
استخدم الباحث في هذه الدراسة خمسة معايير على مقياس ليكرت, من أجل اختبار أثر الدخل, و الحالة الاجتماعية, و المستوى التعليمي, و الجنس في العوامل المرتبطة بفشل المنتج التكنولوجي.
و قد وجدت الدراسة أن الفئة المستهدفة من حملة شهادة الدبلوم و البكالوريوس للعوامل المرتبطة بفشل المنتج تكنولوجيا.
كما توصل الباحث إلى أن المستهدفين ذوي الدخل المرتفع يشعرون أكثر تجاه ذوي الدخل المتدني.
كما أن المتزوجين من الفئة المستهدفة يشعرون بالرضا من المنتج أكثر من الفئة غير المتزوجة, من حيث العوامل المرتبطة بفشل المنتج التكنولوجي ؛ بسبب ضعف اختيار السوق المستهدف, و قنوات التوزيع, و استراتيجية معرفة الأسعار التي تتعارض مع أسعار السوق و استقصائها.
Abstract EN
A self administered questionnaire was the data collection tool for the descriptive part of this study.
It targeted a number of hotels with an intention to capture specific parameters.
In this study the researcher uses a 5- point Likert Scale-type response format to test the effect of income, status, education, and gender on the factors associated with technological product failure.
The result shows that respondents who are graduate studies feel that there is no innovative advantage perceived compared with Diploma and Bachelor Degree respondents of the factors associated with technological product failure.
And the researcher found that the respondents with higher income feel more with lower income than that of the factors associated with technological product failure which is not an innovative advantage perceived and the information about product is scarce, unclear, or difficult.
The married respondents feel more than the Single regarding the factors associated with technological product failure due to poor selection of target market, distribution channel selection and price skimming strategy that conflicts with mass-market approach
American Psychological Association (APA)
al-Shaykh, Mustafa Said. 2013. Customers. perspective towards factors associated with technological product adoption failure case of Jordanian hotels. Zarqa Journal for Research and Studies in Humanities،Vol. 13, no. 2, pp.252-261.
https://search.emarefa.net/detail/BIM-344936
Modern Language Association (MLA)
al-Shaykh, Mustafa Said. Customers. perspective towards factors associated with technological product adoption failure case of Jordanian hotels. Zarqa Journal for Research and Studies in Humanities Vol. 13, no. 2 (Dec. 2013), pp.252-261.
https://search.emarefa.net/detail/BIM-344936
American Medical Association (AMA)
al-Shaykh, Mustafa Said. Customers. perspective towards factors associated with technological product adoption failure case of Jordanian hotels. Zarqa Journal for Research and Studies in Humanities. 2013. Vol. 13, no. 2, pp.252-261.
https://search.emarefa.net/detail/BIM-344936
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 259-260
Record ID
BIM-344936