النهج الاجتماعي المعرفي لأخلاقيات التسويق : المأسسة، و النزاهة، و السلطة

Origional Title

A social-cognitive approach to marketing ethics : Institutionalization, integrity, and power.

Original URL

http://search.proquest.com/docview/1285518566

Dissertant

نيشيهارا، سيري م.

Thesis advisor

فيتل، سكوت ج.

Study Problem

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Study Methodology

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Study Results

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Degree Date

2012

University

The University of Mississippi

Faculty

School of Business Administration

Department

Department of Marketing

University Country

United States

Degree

Ph.D.

Data Type

International Theses

Language

Arabic

Main Subjects

Marketing

Topics

• Marketing
• Reviews
• Moral aspects

Subject Keywords

• أخلاقيات
• السلطة
• النزاهة
• تسويق

Record ID

BIM-347221

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