دراسة تجريبية لقصد الشركات اعتماد التجارة المتنقلة باعتبارها استراتيجية تسويق

Origional Title

An empirical examination of the intent of firms to adopt mobile commerce as a marketing strategy.

Original URL

http://search.proquest.com/docview/304869965

Dissertant

سويلي، إستر

Thesis advisor

هوفاكر، تشارلز

Study Problem

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Study Methodology

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Study Results

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Degree Date

2007

University

The Florida State University

Faculty

College of Business

Department

Department ofMarketing

University Country

United States

Degree

Ph.D.

Data Type

International Theses

Language

Arabic

Main Subjects

Marketing

Topics

• Marketing
• United States
• Corporations
• Reviews
• Telemarketing

Subject Keywords

• الاستراتيجية
• التجارة
• التسويق

Record ID

BIM-347242

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