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دراسة تجريبية لقصد الشركات اعتماد التجارة المتنقلة باعتبارها استراتيجية تسويق
Origional Title
An empirical examination of the intent of firms to adopt mobile commerce as a marketing strategy.
Original URL
http://search.proquest.com/docview/304869965
Dissertant
Thesis advisor
Study Problem
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Study Methodology
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Study Results
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Degree Date
2007
University
The Florida State University
Faculty
College of Business
Department
Department ofMarketing
University Country
United States
Degree
Ph.D.
Data Type
International Theses
Language
Arabic
Main Subjects
Topics
Subject Keywords
- الاستراتيجية
- التجارة
- التسويق
Record ID
BIM-347242