العلامات التجارية و تسويق المتاحف في عصر رقمي عالمي : الكفاح من أجل المنافسة
Origional Title
Branding and marketing museums in a global and digital age : the struggle to compete.
Original URL
http://search.proquest.com/docview/1030962658
Dissertant
Thesis advisor
Study Problem
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Study Methodology
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Study Results
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Degree Date
2012
University
Sotheby's Institute of Art
Faculty
Art Business
University Country
United States
Degree
Master
Data Type
International Theses
Language
Arabic
Main Subjects
Topics
Subject Keywords
- الإعلان
- المتاحف
- تسويق
Record ID
BIM-348050
