السرد، و التسويق، و الإقناع : كيف يساهم القص بالتأثير على التسويق داخل الشركة

Origional Title

Narrative, marketing, and persuasion : how storytelling contributes to marketing's influence within the firm.

Original URL

http://search.proquest.com/docview/1220493678

Dissertant

كي، توماس مارتن

Thesis advisor

كلارك، تيري
جارفيس، شيريل بيرك

Study Problem

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Study Methodology

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Study Results

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Degree Date

2012

University

Southern Illinois University, Carbondale

Faculty

College of Business

Department

Department of Management

University Country

United States

Degree

Ph.D.

Data Type

International Theses

Language

Arabic

Main Subjects

Marketing

Topics

• Marketing
• Persuasion
• Corporations
• Reviews

Subject Keywords

• الإقناع
• التسويق
• السرد

Record ID

BIM-348216

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