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السرد، و التسويق، و الإقناع : كيف يساهم القص بالتأثير على التسويق داخل الشركة
Origional Title
Narrative, marketing, and persuasion : how storytelling contributes to marketing's influence within the firm.
Original URL
http://search.proquest.com/docview/1220493678
Dissertant
Thesis advisor
Study Problem
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Study Methodology
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Study Results
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Degree Date
2012
University
Southern Illinois University, Carbondale
Faculty
College of Business
Department
Department of Management
University Country
United States
Degree
Ph.D.
Data Type
International Theses
Language
Arabic
Main Subjects
Topics
Subject Keywords
- الإقناع
- التسويق
- السرد
Record ID
BIM-348216