دور وسائل الاتصال الحديثة في المزج التسويقي للرياضة : مضامين لأصحاب حقوق العلامات التجارية
Origional Title
The role of new communication media in the sport marketing mix : implications for trademark rights holders.
Original URL
http://search.proquest.com/docview/304998486
Dissertant
Thesis advisor
Study Problem
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Study Methodology
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Study Results
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Degree Date
2009
University
University of South Carolina
Faculty
College of Hospitality, Retail and Sport Management
Department
Department Sport and Entertainment Management
University Country
United States
Degree
Master
Data Type
International Theses
Language
Arabic
Main Subjects
Topics
Subject Keywords
- التسويق
- الرياضة
- وسائل اتصال حديثة
Record ID
BIM-352194
