إطار مفاهيم و اختبارات تجريبية لسوابق و عواقب سمعة الشركة : دراسة أسواق المستهلك

Origional Title

A conceptual framework and empirical tests of the antecedents and consequences of corporate reputation : a study of consumer markets.

Original URL

http://search.proquest.com/docview/304615353

Dissertant

لونج تولبرت، سيلفيا جان

Thesis advisor

ليون، روبرت

Study Problem

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Study Methodology

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Study Results

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Degree Date

2000

University

The Ohio State University

Faculty

Fisher College of Business

Department

Department of Marketing and Logistics

University Country

United States

Degree

Ph.D.

Data Type

International Theses

Language

Arabic

Main Subjects

Marketing

Topics

• Success
• Reviews
• Business
• Customer relations

Subject Keywords

• تقييم المستهلك
• سمعة الشركة

Record ID

BIM-359051