مقياس لتفاعل المستهلك

Origional Title

A scale of consumer engagement.

Original URL

http://search.proquest.com/docview/304841722

Dissertant

فيفيك، شيري د.

Thesis advisor

مورجان، روبرت م.
بيتي، شارون

Study Problem

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Study Methodology

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Study Results

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Degree Date

2009

University

University of Alabama

Faculty

Culverhouse College of Commerce and Business Administration

Department

Marketing Department

University Country

United States

Degree

Ph.D.

Data Type

International Theses

Language

Arabic

Main Subjects

Marketing

Topics

• Consumers
• Behaviour
• Reviews

Subject Keywords

• العلوم الاجتماعية
• تسويق العلاقات
• تفاعل المستهلك
• علم النفس

Record ID

BIM-384408