Reading culture in Arab television advertising : a content analysis of Egyptian advertising

Author

al-Jazzar, Najwa

Source

Bulletin of Arab Research and Studies

Issue

Vol. 2000, Issue 33 (31 Jul. 2000), pp.280-333, 54 p.

Publisher

Institute of Arab Research and Studies

Publication Date

2000-07-31

Country of Publication

Egypt

No. of Pages

54

Main Subjects

Media and Communication

Topics

American Psychological Association (APA)

al-Jazzar, Najwa. 2000. Reading culture in Arab television advertising : a content analysis of Egyptian advertising. Bulletin of Arab Research and Studies،Vol. 2000, no. 33, pp.280-333.
https://search.emarefa.net/detail/BIM-392730

Modern Language Association (MLA)

al-Jazzar, Najwa. Reading culture in Arab television advertising : a content analysis of Egyptian advertising. Bulletin of Arab Research and Studies No. 33 (Jul. 2000), pp.280-333.
https://search.emarefa.net/detail/BIM-392730

American Medical Association (AMA)

al-Jazzar, Najwa. Reading culture in Arab television advertising : a content analysis of Egyptian advertising. Bulletin of Arab Research and Studies. 2000. Vol. 2000, no. 33, pp.280-333.
https://search.emarefa.net/detail/BIM-392730

Data Type

Journal Articles

Language

English

Notes

Includes bibliographical references : p. 324-327

Record ID

BIM-392730