استخدام خبرة الإقناع لتفسير محاولات المسوقين الإقناعية

Origional Title

The use of persuasion expertise to interpret marketers persuasion attempts.

Original URL

http://search.proquest.com/docview/275881018


Dissertant

كوخ، إيريك تشارلز

Thesis advisor

رايت، بيتر

Study Problem

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Study Methodology

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Study Results

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Degree Date

2001

University

University of Oregon

Faculty

Lundquist College of Business

Department

Department of Marketing

University Country

United States

Degree

Ph.D.

Data Type

International Theses

Language

Arabic

Main Subjects

Marketing

Topics

Subject Keywords

  • الإقناع
  • العلوم الاجتماعية
  • خبرة
  • مستهلكون
  • مسوقون

Record ID

BIM-403414