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تأثير العلامات التجارية الشخصية على المستهلكين : استكشاف دور الاعتدال في النظريات الضمنية الذاتية
Origional Title
The influence of brand personalities on consumers : exploring the moderating role of implicit self-theories.
Original URL
http://search.proquest.com/docview/874156769
Dissertant
Thesis advisor
Study Problem
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Study Methodology
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Study Results
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Degree Date
2011
University
University of Minnesota
Faculty
Carlson School of Management
Department
Business Administration
University Country
United States
Degree
Ph.D.
Data Type
International Theses
Language
Arabic
Main Subjects
Topics
Subject Keywords
- العلامات الشخصية
- المستهلكين
- النظريات الضمنية الذاتية
- دور الاعتدال
Record ID
BIM-407611