مستوى الترويج الإلكتروني في مصارف الضفة الغربية-فلسطين

Abstract EN

In this research, electronic promotion in West Bank banks has been examined and it has showed how conscious those banks are about the use of electronic promotion, Internet technology and mobiles phones.

The research has also showed the capability of those banks in utilizing the technology services offered by the Internet and the mobile phone as well.

The research has based its findings on the primary data that collected by two researchers.

The researchers have distributed a questionnaire to a random sample of 103 banks employees who currently work at West Bank banks in Palestine.

A descriptive analysis design was used to accomplish the goals of the research.

It has been concluded that : - There is a significant statistical correlation between the awareness of West Bank banks for the importance and benefits of using the Internet technology and its relevant mobile phones services, and the electronic promotion level.

- There is a significant statistical correlation between the use of West Bank banks for electronic promotion and increasing the level of electronic promotion.

- There is no significant statistical correlation between the level of electronic promotion and demographic factors such as (gender, age, job, and marital status), however, there is a statistical significance for the Islamic banks when it comes to bank type.

The research has presented a number of recommendations for banks to follow ; the most important ones were : - Being more conscious and pay more attention for the up-to-date technology in the information and communication sector which would enable it to deal more effectively with clients.

- Using the SMS in informing clients with any account transaction.

- Contracting with Internet companies or electronic promotion companies to conduct more electronic promotion campaigns that can reach all people in order to stimulate and increase sales and get more clients.