تقنية إدارة علاقات العملاء (CRM)‎، و توجه السوق، و الأداء التنظيمي

Origional Title

Customer relationship management (CRM)‎ technology, market orientation, and organizational performance.

Original URL

http://search.proquest.com/docview/305296245


Dissertant

وو، وى

Thesis advisor

كيرا، دينيس

Study Problem

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Study Methodology

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Study Results

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Degree Date

2003

University

Concordia University

Faculty

John Molson School of Business

Department

Business Administration

University Country

Canada

Degree

Master

Data Type

International Theses

Language

Arabic

Main Subjects

Marketing

Topics

Subject Keywords

  • CRM
  • الاحتفاظ بالعميل
  • العلوم الاجتماعية
  • تحسين الأداء
  • توجه السوق

Record ID

BIM-421156