مضمون جديد في حلّة قديمة : دور حالة هوية السوق في إنشاء فئة إعلام رقمي
Origional Title
New wine in old bottles ? : the role of status and market identity in creating a digital media category.
Original URL
http://search.proquest.com/docview/896478626
Dissertant
Thesis advisor
Study Problem
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Study Methodology
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Study Results
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Degree Date
2011
University
University of Michigan
Faculty
Rackham School of Graduate Studies
Department
Business Administration
University Country
United States
Degree
Ph.D.
Data Type
International Theses
Language
Arabic
Main Subjects
Business Administration
Media and Communication
Topics
Subject Keywords
- الإعلام الرقمي
- عملية الانتشار
- منتجو الأخبار
- هوية السوق
Record ID
BIM-421652
