منهجية نظرية التبادل الاجتماعي لجمع البيانات بالاعتماد على الويب كجزء من جهد CRM

Origional Title

A social exchange theory approach to web-based data collection as a part of CRM effort.

Original URL

http://search.proquest.com/docview/231526359

Dissertant

جانجادهاربتلا، هارشافدان س.

Thesis advisor

لي، هايرونج

Study Problem

Click hereto view more

Study Methodology

Click hereto view more

Study Results

Click hereto view more

Degree Date

2002

University

Michigan State University

Faculty

College of Communication Arts and Sciences

Department

Department of Advertising and Public Relations

University Country

United States

Degree

Master

Data Type

International Theses

Language

Arabic

Main Subjects

Marketing

Topics

• Reviews
• Internet marketing

Subject Keywords

• العلوم الاجتماعية
• تبادل اجتماعي
• جمع بيانات عبر الويب

Record ID

BIM-424168