فعالية محادثات المنتج في التواصل الاجتماعي : من منظور نظرية الإسناد

Origional Title

The effectiveness of product conversations in social media : from an attribution theory perspective.

Original URL

http://search.proquest.com/docview/835030173

Dissertant

كيم، مي كيونج

Thesis advisor

لي، ميرا

Study Problem

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Study Methodology

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Study Results

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Degree Date

2010

University

Michigan State University

Faculty

College of Communication Arts and Sciences

Department

Department of Media and Information Studies

University Country

United States

Degree

Ph.D.

Data Type

International Theses

Language

Arabic

Main Subjects

Marketing

Topics

• Reviews
• Internet marketing

Subject Keywords

• المشاهير على الإنترنت
• فعالية محادثات المنتج
• مصادر المعلومات
• منظور نظرية الإسناد

Record ID

BIM-427439

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