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دراسة الأساطير و الحقائق من توقيعات المشاهير في مجال العلاقات العامة
Origional Title
A study of myths and realities of celebrity endorsements in public relations.
Original URL
http://search.proquest.com/docview/305319193
Dissertant
Thesis advisor
Study Problem
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Study Methodology
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Study Results
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Degree Date
2003
University
University of Southern California
Faculty
School for Communication and Journalism
Department
strategic public relations
University Country
United States
Degree
Master
Data Type
International Theses
Language
Arabic
Main Subjects
Topics
Subject Keywords
- الأوامر و النواهي
- توقيعات المشاهير
- دراسة الأساطير و الحقائق
- مهنية العلاقات العامة
Record ID
BIM-428376