Spatial Advertisement Competition : Based on Game Theory
Author
Source
Journal of Applied Mathematics
Issue
Vol. 2014, Issue 2014 (31 Dec. 2014), pp.1-5, 5 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2014-03-06
Country of Publication
Egypt
No. of Pages
5
Main Subjects
Abstract EN
Since advertisement is an important strategy of firms to improve market share, this paper highlights duopoly advertisement under the Hotelling model.
A model of advertisement under spatial duopoly is established, and corresponding effects of brand values and transportation costs are all captured.
This study presents the proportion of sales revenue spending on advertisement.
The condition for free-rider in advertisement investment is discussed.
Under firms with the identical brand values, if firms' advertisement points to corresponding consumers, price and advertisement investment are all reduced.
Therefore, advertisement is discussed under spatial competition in this work.
American Psychological Association (APA)
Tan, Zheng-xun. 2014. Spatial Advertisement Competition : Based on Game Theory. Journal of Applied Mathematics،Vol. 2014, no. 2014, pp.1-5.
https://search.emarefa.net/detail/BIM-455284
Modern Language Association (MLA)
Tan, Zheng-xun. Spatial Advertisement Competition : Based on Game Theory. Journal of Applied Mathematics No. 2014 (2014), pp.1-5.
https://search.emarefa.net/detail/BIM-455284
American Medical Association (AMA)
Tan, Zheng-xun. Spatial Advertisement Competition : Based on Game Theory. Journal of Applied Mathematics. 2014. Vol. 2014, no. 2014, pp.1-5.
https://search.emarefa.net/detail/BIM-455284
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-455284
