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Corporate Culture Assessments in Integrative Oncology : A Qualitative Case Study of Two Integrative Oncology Centers
Joint Authors
Pérard, Marion
Mittring, Nadine
Witt, Claudia M.
Source
Evidence-Based Complementary and Alternative Medicine
Issue
Vol. 2013, Issue 2013 (31 Dec. 2013), pp.1-8, 8 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2013-05-30
Country of Publication
Egypt
No. of Pages
8
Main Subjects
Abstract EN
The offer of “integrative oncology” is one option for clinics to provide safe and evidence-based complementary medicine treatments to cancer patients.
As known from merger theories, corporate culture and integration models have a strong influence on the success of such integration.
To identify relevant corporate culture aspects that might influence the success in two highly visible integrative oncology clinics, we interviewed physicians, nurses, practitioners, and managers.
All interviews (11 in a German breast cancer clinic and 9 in an integrative medicine cancer service in the USA) were audio-recorded, transcribed and analyzed with content analysis.
According to the theoretical framework of mergers, each clinic selected a different integration type (“best of both worlds” and “linking”).
Nonetheless, each developed a similar corporate culture that has a strong focus on research and safe and evidence-based treatments, and fosters a holistic and patient-centered approach.
Structured communication within the team and with other departments had high relevance.
Research was highlighted as a way to open doors and to facilitate a more general acceptance within the hospital.
Conventional physicians felt unburdened by the provision of integrative medicine service but also saw problems in the time required for scheduled treatments, which often resulted in long waiting lists.
American Psychological Association (APA)
Mittring, Nadine& Pérard, Marion& Witt, Claudia M.. 2013. Corporate Culture Assessments in Integrative Oncology : A Qualitative Case Study of Two Integrative Oncology Centers. Evidence-Based Complementary and Alternative Medicine،Vol. 2013, no. 2013, pp.1-8.
https://search.emarefa.net/detail/BIM-462951
Modern Language Association (MLA)
Mittring, Nadine…[et al.]. Corporate Culture Assessments in Integrative Oncology : A Qualitative Case Study of Two Integrative Oncology Centers. Evidence-Based Complementary and Alternative Medicine No. 2013 (2013), pp.1-8.
https://search.emarefa.net/detail/BIM-462951
American Medical Association (AMA)
Mittring, Nadine& Pérard, Marion& Witt, Claudia M.. Corporate Culture Assessments in Integrative Oncology : A Qualitative Case Study of Two Integrative Oncology Centers. Evidence-Based Complementary and Alternative Medicine. 2013. Vol. 2013, no. 2013, pp.1-8.
https://search.emarefa.net/detail/BIM-462951
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-462951