Popularity Evaluation Model for Microbloggers Online Social Network
Joint Authors
Bu, Zhan
Zhang, Xia
Xia, Zhengyou
Source
Discrete Dynamics in Nature and Society
Issue
Vol. 2014, Issue 2014 (31 Dec. 2014), pp.1-12, 12 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2014-06-03
Country of Publication
Egypt
No. of Pages
12
Main Subjects
Abstract EN
Recently, microblogging is widely studied by the researchers in the domain of the online social network (OSN).
How to evaluate the popularities of microblogging users is an important research field, which can be applied to commercial advertising, user behavior analysis and information dissemination, and so forth.
Previous studies on the evaluation methods cannot effectively solve and accurately evaluate the popularities of the microbloggers.
In this paper, we proposed an electromagnetic field theory based model to analyze the popularities of microbloggers.
The concept of the source in microblogging field is first put forward, which is based on the concept of source in the electromagnetic field; then, one’s microblogging flux is calculated according to his/her behaviors (send or receive feedbacks) on the microblogging platform; finally, we used three methods to calculate one’s microblogging flux density, which can represent one’s popularity on the microblogging platform.
In the experimental work, we evaluated our model using real microblogging data and selected the best one from the three popularity measure methods.
We also compared our model with the classic PageRank algorithm; and the results show that our model is more effective and accurate to evaluate the popularities of the microbloggers.
American Psychological Association (APA)
Zhang, Xia& Xia, Zhengyou& Bu, Zhan. 2014. Popularity Evaluation Model for Microbloggers Online Social Network. Discrete Dynamics in Nature and Society،Vol. 2014, no. 2014, pp.1-12.
https://search.emarefa.net/detail/BIM-465369
Modern Language Association (MLA)
Zhang, Xia…[et al.]. Popularity Evaluation Model for Microbloggers Online Social Network. Discrete Dynamics in Nature and Society No. 2014 (2014), pp.1-12.
https://search.emarefa.net/detail/BIM-465369
American Medical Association (AMA)
Zhang, Xia& Xia, Zhengyou& Bu, Zhan. Popularity Evaluation Model for Microbloggers Online Social Network. Discrete Dynamics in Nature and Society. 2014. Vol. 2014, no. 2014, pp.1-12.
https://search.emarefa.net/detail/BIM-465369
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-465369