Evaluation of the ASK Campaign in Two Midwestern Cities
Joint Authors
Gross, Dan
Johnson, Renee M.
Miller, Matthew
Hemenway, David
Lintz, Jennie
Source
Issue
Vol. 2012, Issue 2012 (31 Dec. 2012), pp.1-6, 6 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2011-12-01
Country of Publication
Egypt
No. of Pages
6
Main Subjects
Abstract EN
We implemented a year-long community-based campaign to encourage parents to ask about firearms in homes that their children visit, in a small Midwestern city.
Along with community residents and local leaders, we disseminated campaign messages through multiple communication channels.
To assess message recall, attitudes, and whether parents asked about firearms, we conducted pre- and posttest surveys with randomly sampled adults in the intervention city and in a neighboring city.
The posttest survey showed that parents in the intervention city were concerned about the danger of firearms when their child visits a friend's home, suggesting that the campaign influenced their attitudes.
American Psychological Association (APA)
Johnson, Renee M.& Lintz, Jennie& Gross, Dan& Miller, Matthew& Hemenway, David. 2011. Evaluation of the ASK Campaign in Two Midwestern Cities. ISRN Public Health،Vol. 2012, no. 2012, pp.1-6.
https://search.emarefa.net/detail/BIM-469761
Modern Language Association (MLA)
Johnson, Renee M.…[et al.]. Evaluation of the ASK Campaign in Two Midwestern Cities. ISRN Public Health No. 2012 (2012), pp.1-6.
https://search.emarefa.net/detail/BIM-469761
American Medical Association (AMA)
Johnson, Renee M.& Lintz, Jennie& Gross, Dan& Miller, Matthew& Hemenway, David. Evaluation of the ASK Campaign in Two Midwestern Cities. ISRN Public Health. 2011. Vol. 2012, no. 2012, pp.1-6.
https://search.emarefa.net/detail/BIM-469761
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-469761