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Addressing Inequities in Access to Health Products through the Use of Social Marketing, Community Mobilization, and Local Entrepreneurs in Rural Western Kenya
Joint Authors
Sadumah, Ibrahim
Ruth, Laird J.
Juliao, Patricia
Were, Vincent
Obure, Alfredo
Otieno, Ronald
Kola, Steven
Faith, Sitnah Hamidah
Patel, Minal K.
Ochieng, Cliff
Harris, Julie R.
Quick, Robert
Suchdev, Parminder S.
Source
International Journal of Population Research
Issue
Vol. 2012, Issue 2012 (31 Dec. 2012), pp.1-9, 9 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2012-05-28
Country of Publication
Egypt
No. of Pages
9
Main Subjects
Economics & Business Administration
Economy
Abstract EN
While social marketing can increase uptake of health products in developing countries, providing equitable access is challenging.
We conducted a 2-year evaluation of uptake of WaterGuard, insecticide-treated bednets (ITNs), and micronutrient Sprinkles in Western Kenya.
Sixty villages were randomly assigned to intervention and comparison groups.
Following a baseline survey (BL), a multifaceted intervention comprising social marketing of these products, home visits by product vendors from a local women’s group (Safe Water and AIDS Project, or SWAP), product promotions, and modeling of water treatment and safe storage in was implemented in intervention villages.
Comparison villages received only social marketing of WaterGuard and ITNs.
We surveyed again at one year (FU1), implemented the intervention in comparison villages, and surveyed again at two years (FU2).
At BL, <3% of households had been visited by a SWAP vendor.
At FU1, more intervention than comparison households had been visited by a SWAP vendor (39% versus 9%, P<0.0001), and purchased WaterGuard (14% versus 2%, P<0.0001), Sprinkles (36% versus 6%, P<0.0001), or ITNs (3% versus 1%, P<0.04) from that vendor.
During FU2, 47% and 41% of original intervention and comparison households, respectively, reported ever receiving a SWAP vendor visit (P=0.16); >90% those reported ever purchasing a product from the vendor.
WaterGuard (P=0.02) and ITNs (P=0.005) were purchased less frequently by lower-SES than higher-SES households; Sprinkles, the least expensive product, was purchased equally across all quintiles.
American Psychological Association (APA)
Harris, Julie R.& Patel, Minal K.& Juliao, Patricia& Suchdev, Parminder S.& Ruth, Laird J.& Were, Vincent…[et al.]. 2012. Addressing Inequities in Access to Health Products through the Use of Social Marketing, Community Mobilization, and Local Entrepreneurs in Rural Western Kenya. International Journal of Population Research،Vol. 2012, no. 2012, pp.1-9.
https://search.emarefa.net/detail/BIM-474075
Modern Language Association (MLA)
Harris, Julie R.…[et al.]. Addressing Inequities in Access to Health Products through the Use of Social Marketing, Community Mobilization, and Local Entrepreneurs in Rural Western Kenya. International Journal of Population Research No. 2012 (2012), pp.1-9.
https://search.emarefa.net/detail/BIM-474075
American Medical Association (AMA)
Harris, Julie R.& Patel, Minal K.& Juliao, Patricia& Suchdev, Parminder S.& Ruth, Laird J.& Were, Vincent…[et al.]. Addressing Inequities in Access to Health Products through the Use of Social Marketing, Community Mobilization, and Local Entrepreneurs in Rural Western Kenya. International Journal of Population Research. 2012. Vol. 2012, no. 2012, pp.1-9.
https://search.emarefa.net/detail/BIM-474075
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-474075