Consumer Spending and Customer Satisfaction : Untying the Knot
Author
Source
Economics Research International
Issue
Vol. 2012, Issue 2012 (31 Dec. 2012), pp.1-7, 7 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2012-01-26
Country of Publication
Egypt
No. of Pages
7
Main Subjects
Abstract EN
The recession of 2007–2009 has led to renewed interest in forecasting discretionary consumer spending and whether marketing variables contain predictive content.
Using the ACSI customer satisfaction index and both linear and nonlinear methods, this note suggests the index fails to enhance our understanding of the temporal evolution of discretionary spending.
American Psychological Association (APA)
Sephton, Peter. 2012. Consumer Spending and Customer Satisfaction : Untying the Knot. Economics Research International،Vol. 2012, no. 2012, pp.1-7.
https://search.emarefa.net/detail/BIM-479340
Modern Language Association (MLA)
Sephton, Peter. Consumer Spending and Customer Satisfaction : Untying the Knot. Economics Research International No. 2012 (2012), pp.1-7.
https://search.emarefa.net/detail/BIM-479340
American Medical Association (AMA)
Sephton, Peter. Consumer Spending and Customer Satisfaction : Untying the Knot. Economics Research International. 2012. Vol. 2012, no. 2012, pp.1-7.
https://search.emarefa.net/detail/BIM-479340
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-479340