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From (Un)Willingness to InvolveMENt : Development of a Successful Study Brand for Recruitment of Diverse MSM to a Longitudinal HIV Research
Joint Authors
Frew, Paula M.
Williams, Victoria A.
Shapiro, Eve T.
Sullivan, Patrick S.
Sanchez, Travis
Fenimore, Vincent L.
Rosenberg, Eli S.
Source
International Journal of Population Research
Issue
Vol. 2013, Issue 2013 (31 Dec. 2013), pp.1-9, 9 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2013-12-29
Country of Publication
Egypt
No. of Pages
9
Main Subjects
Economics & Business Administration
Economy
Abstract EN
Background.
HIV continues to be a major concern among MSM, yet Black MSM have not been enrolled in HIV research studies in proportionate numbers to White MSM.
We developed an HIV prevention research brand strategy for MSM.
Methods.
Questionnaires and focus groups were conducted with 54 participants.
Descriptive statistics and chi-square analyses were performed and qualitative data were transcribed and content analyzed to identify common themes.
Results.
Formative research results indicated that younger Black MSM (18–29 years) were less likely to think about joining prevention studies compared to older (≥30 years) Black MSM (x2=5.92, P=0.015).
Qualitative and quantitative results indicate four prominent themes related to brand development: (1) communication sources (message deliverer), (2) message (impact of public health messaging on perceptions of HIV research), (3) intended audience (underlying issues that influence personal relevance of HIV research), and (4) communication channels (reaching intended audiences).
Conclusion.
The findings highlight the importance of behavioral communication translational research to effectively engage hard-to-reach populations.
Despite reservations, MSM in our formative study expressed a need for active involvement and greater education to facilitate their engagement in HIV prevention research.
Thus, the brand concept of “InvolveMENt” emerged.
American Psychological Association (APA)
Frew, Paula M.& Williams, Victoria A.& Shapiro, Eve T.& Sanchez, Travis& Rosenberg, Eli S.& Fenimore, Vincent L.…[et al.]. 2013. From (Un)Willingness to InvolveMENt : Development of a Successful Study Brand for Recruitment of Diverse MSM to a Longitudinal HIV Research. International Journal of Population Research،Vol. 2013, no. 2013, pp.1-9.
https://search.emarefa.net/detail/BIM-486028
Modern Language Association (MLA)
Frew, Paula M.…[et al.]. From (Un)Willingness to InvolveMENt : Development of a Successful Study Brand for Recruitment of Diverse MSM to a Longitudinal HIV Research. International Journal of Population Research No. 2013 (2013), pp.1-9.
https://search.emarefa.net/detail/BIM-486028
American Medical Association (AMA)
Frew, Paula M.& Williams, Victoria A.& Shapiro, Eve T.& Sanchez, Travis& Rosenberg, Eli S.& Fenimore, Vincent L.…[et al.]. From (Un)Willingness to InvolveMENt : Development of a Successful Study Brand for Recruitment of Diverse MSM to a Longitudinal HIV Research. International Journal of Population Research. 2013. Vol. 2013, no. 2013, pp.1-9.
https://search.emarefa.net/detail/BIM-486028
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-486028