The Track of Brain Activity during the Observation of TV Commercials with the High-Resolution EEG Technology
Joint Authors
Babiloni, Fabio
Mattia, Donatella
Aloise, Fabio
Astolfi, Laura
De Vico Fallani, Fabrizio
Marciani, Maria Grazia
Salinari, Serenella
Cincotti, Febo
Bianchi, Luigi
Soranzo, Ramon
Vecchiato, Giovanni
Source
Computational Intelligence and Neuroscience
Issue
Vol. 2009, Issue 2009 (31 Dec. 2009), pp.1-7, 7 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2009-06-22
Country of Publication
Egypt
No. of Pages
7
Main Subjects
Abstract EN
We estimate cortical activity in normal subjects during the observation of TV commercials inserted within a movie by using high-resolution EEG techniques.
The brain activity was evaluated in both time and frequency domains by solving the associate inverse problem of EEG with the use of realistic head models.
In particular, we recover statistically significant information about cortical areas engaged by particular scenes inserted within the TV commercial proposed with respect to the brain activity estimated while watching a documentary.
Results obtained in the population investigated suggest that the statistically significant brain activity during the observation of the TV commercial was mainly concentrated in frontoparietal cortical areas, roughly coincident with the Brodmann areas 8, 9, and 7, in the analyzed population.
American Psychological Association (APA)
Astolfi, Laura& Vecchiato, Giovanni& De Vico Fallani, Fabrizio& Salinari, Serenella& Cincotti, Febo& Aloise, Fabio…[et al.]. 2009. The Track of Brain Activity during the Observation of TV Commercials with the High-Resolution EEG Technology. Computational Intelligence and Neuroscience،Vol. 2009, no. 2009, pp.1-7.
https://search.emarefa.net/detail/BIM-488393
Modern Language Association (MLA)
Astolfi, Laura…[et al.]. The Track of Brain Activity during the Observation of TV Commercials with the High-Resolution EEG Technology. Computational Intelligence and Neuroscience No. 2009 (2009), pp.1-7.
https://search.emarefa.net/detail/BIM-488393
American Medical Association (AMA)
Astolfi, Laura& Vecchiato, Giovanni& De Vico Fallani, Fabrizio& Salinari, Serenella& Cincotti, Febo& Aloise, Fabio…[et al.]. The Track of Brain Activity during the Observation of TV Commercials with the High-Resolution EEG Technology. Computational Intelligence and Neuroscience. 2009. Vol. 2009, no. 2009, pp.1-7.
https://search.emarefa.net/detail/BIM-488393
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-488393
