Optimal Decisions for a Fuzzy Two-Echelon Supply Chain
Joint Authors
Song, Qingfeng
Lin, Sheng
Xu, Guangping
Shi, Kai
Source
Discrete Dynamics in Nature and Society
Issue
Vol. 2014, Issue 2014 (31 Dec. 2014), pp.1-8, 8 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2014-02-19
Country of Publication
Egypt
No. of Pages
8
Main Subjects
Abstract EN
This paper discusses the optimal decisions of pricing and selling effort for a two-echelon supply chain with uncertain consumer demands, manufacturing costs, and selling costs.
In order to maximize the α-optimistic value of the profits, based on different market structures, one centralized decision model and three decentralized decision models are developed, and the corresponding analytical equilibrium solutions are obtained using the game-theoretical approach.
The results illustrate that no matter what decision case is, the optimal retail and wholesale prices in the case of considering selling effort are, respectively, larger than those of no selling effort; the optimal profits of the manufacturer, the retailer, and the whole supply chain system in the case of considering selling effort are, respectively, larger than those of no selling effort except for the profit of the retailer in the case that the manufacturer plays the leader’s role.
Finally, one numerical example is presented, which illustrates the effectiveness of the proposed models.
American Psychological Association (APA)
Song, Qingfeng& Shi, Kai& Lin, Sheng& Xu, Guangping. 2014. Optimal Decisions for a Fuzzy Two-Echelon Supply Chain. Discrete Dynamics in Nature and Society،Vol. 2014, no. 2014, pp.1-8.
https://search.emarefa.net/detail/BIM-492040
Modern Language Association (MLA)
Song, Qingfeng…[et al.]. Optimal Decisions for a Fuzzy Two-Echelon Supply Chain. Discrete Dynamics in Nature and Society No. 2014 (2014), pp.1-8.
https://search.emarefa.net/detail/BIM-492040
American Medical Association (AMA)
Song, Qingfeng& Shi, Kai& Lin, Sheng& Xu, Guangping. Optimal Decisions for a Fuzzy Two-Echelon Supply Chain. Discrete Dynamics in Nature and Society. 2014. Vol. 2014, no. 2014, pp.1-8.
https://search.emarefa.net/detail/BIM-492040
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-492040