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A Study on High-Speed Rail Pricing Strategy in the Context of Modes Competition
Joint Authors
Yang, Qirong
Sun, Xun
Zhang, Yongsheng
Yao, En-jian
Source
Discrete Dynamics in Nature and Society
Issue
Vol. 2013, Issue 2013 (31 Dec. 2013), pp.1-6, 6 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2013-12-26
Country of Publication
Egypt
No. of Pages
6
Main Subjects
Abstract EN
High-speed rail (HSR) has developed rapidly in China over the recent years, for the less pollution, faster speed, comfort, and safety.
However, there is still an issue on how to improve the seat occupancy rates for some HSR lines.
This research analyzes the pricing strategy for HSR in Wuhan-Guangzhou corridor based on the competition among different transport modes with the aim of improving occupancy rates.
It starts with the theoretical analysis of relationship between market share and ticket fare, and then disaggregate choice models with nested structure based on stated preference (SP) data are established to obtain the market share of HSR under specific ticket fare.
Finally, a pricing strategy is proposed to improve the occupancy rates for Wuhan-Guangzhou HSR.
The results confirm that a pricing strategy with floating fare should be accepted to improve the profit of HSR; to be specific, the ticket fare should be set in lower level on weekdays and higher level on holidays.
American Psychological Association (APA)
Yao, En-jian& Yang, Qirong& Zhang, Yongsheng& Sun, Xun. 2013. A Study on High-Speed Rail Pricing Strategy in the Context of Modes Competition. Discrete Dynamics in Nature and Society،Vol. 2013, no. 2013, pp.1-6.
https://search.emarefa.net/detail/BIM-492783
Modern Language Association (MLA)
Yao, En-jian…[et al.]. A Study on High-Speed Rail Pricing Strategy in the Context of Modes Competition. Discrete Dynamics in Nature and Society No. 2013 (2013), pp.1-6.
https://search.emarefa.net/detail/BIM-492783
American Medical Association (AMA)
Yao, En-jian& Yang, Qirong& Zhang, Yongsheng& Sun, Xun. A Study on High-Speed Rail Pricing Strategy in the Context of Modes Competition. Discrete Dynamics in Nature and Society. 2013. Vol. 2013, no. 2013, pp.1-6.
https://search.emarefa.net/detail/BIM-492783
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-492783