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Stackelberg Game for Product Renewal in Supply Chain
Joint Authors
Lou, Yamin
Luo, Yong
Wang, Shizhao
Source
Discrete Dynamics in Nature and Society
Issue
Vol. 2013, Issue 2013 (31 Dec. 2013), pp.1-10, 10 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2013-03-13
Country of Publication
Egypt
No. of Pages
10
Main Subjects
Abstract EN
The paper studied the process of product renewal in a supply chain, which is composed of one manufacturer and one retailer.
There are original product and renewal product in the supply chain.
A market share shift model for renewal product was firstly built on a increment function and a shift function.
Based on the model, the decision-making plane consisting of two variables was divided into four areas.
Since the process of product renewal was divided into two stages, Stackelberg-Nash game model and Stackelberg-merger game model could be built to describe this process.
The optimal solutions of product pricing strategy of two games were obtained.
The relationships between renewal rate, cost, pricing strategy, and profits were got by numerical simulation.
Some insights were obtained from this paper.
Higher renewal rate will make participants’ profits and total profit increase at the same margin cost.
What is more important, the way of the optimal decision making of the SC was that RP comes onto the market with a great price differential between OP and RP.
American Psychological Association (APA)
Luo, Yong& Lou, Yamin& Wang, Shizhao. 2013. Stackelberg Game for Product Renewal in Supply Chain. Discrete Dynamics in Nature and Society،Vol. 2013, no. 2013, pp.1-10.
https://search.emarefa.net/detail/BIM-493767
Modern Language Association (MLA)
Luo, Yong…[et al.]. Stackelberg Game for Product Renewal in Supply Chain. Discrete Dynamics in Nature and Society No. 2013 (2013), pp.1-10.
https://search.emarefa.net/detail/BIM-493767
American Medical Association (AMA)
Luo, Yong& Lou, Yamin& Wang, Shizhao. Stackelberg Game for Product Renewal in Supply Chain. Discrete Dynamics in Nature and Society. 2013. Vol. 2013, no. 2013, pp.1-10.
https://search.emarefa.net/detail/BIM-493767
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-493767