Pricing Decisions of Two Complementary Products in a Fuzzy Environment
Joint Authors
Source
Mathematical Problems in Engineering
Issue
Vol. 2014, Issue 2014 (31 Dec. 2014), pp.1-8, 8 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2014-03-15
Country of Publication
Egypt
No. of Pages
8
Main Subjects
Abstract EN
Pricing decisions of two complementary products in a fuzzy environment are considered in this paper.
The purpose of this paper is to analyze the changes of the optimal retail pricing of two complementary products under two different decentralized decision scenarios (e.g., Nash game case and Stackelberg game case).
As a reference model, the centralized pricing model is also established.
The closed-form optimal pricing decisions of the two complementary products are obtained in the above three decision scenarios.
Some interesting management insights into how pricing decisions vary with decision scenarios are given.
American Psychological Association (APA)
Wang, Li& Zhao, Jing& Wei, Jie. 2014. Pricing Decisions of Two Complementary Products in a Fuzzy Environment. Mathematical Problems in Engineering،Vol. 2014, no. 2014, pp.1-8.
https://search.emarefa.net/detail/BIM-494010
Modern Language Association (MLA)
Wang, Li…[et al.]. Pricing Decisions of Two Complementary Products in a Fuzzy Environment. Mathematical Problems in Engineering No. 2014 (2014), pp.1-8.
https://search.emarefa.net/detail/BIM-494010
American Medical Association (AMA)
Wang, Li& Zhao, Jing& Wei, Jie. Pricing Decisions of Two Complementary Products in a Fuzzy Environment. Mathematical Problems in Engineering. 2014. Vol. 2014, no. 2014, pp.1-8.
https://search.emarefa.net/detail/BIM-494010
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-494010
