Game Theoretic Analysis of Carbon Emission Reduction and Sales Promotion in Dyadic Supply Chain in Presence of Consumers’ Low-Carbon Awareness
Joint Authors
Source
Discrete Dynamics in Nature and Society
Issue
Vol. 2014, Issue 2014 (31 Dec. 2014), pp.1-13, 13 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2014-07-15
Country of Publication
Egypt
No. of Pages
13
Main Subjects
Abstract EN
The paper studies how the combination of the manufacturer’s carbon emission reduction and the retailer’s emission reduction relevant promotion impacts the performances of a dyadic supply chain in low-carbon environment.
We consider three typical scenarios, that is, centralized and decentralized without or with side-payment.
We compare measures of supply chain performances, such as profitabilities, emission reduction efficiencies, and effectiveness, in these scenarios.
To improve chain-wide performances, a new side-payment contract is designed to coordinate the supply chain and numerical experiments are also conducted.
We find the following.
(1) In decentralized setting, the retailer will provide emission cutting allowance to the manufacturer only if their unit product profit margin is higher enough than the manufacturer’s, and the emission reduction level of per unit product is a monotonically increasing function with respect to the cost pooling proportion provided by the retailer; (2) the new side-payment contract can coordinate the dyadic supply chain successfully due to its integrating sales promotion effort and emission reduction input, which results in system pareto optimality under decentralized individual rationality but achieves a collective rationality effect in the centralized setting; (3) when without external force’s regulation, consumers’ low-carbon awareness is to enhance consumers’ utility and decrease profits of supply chain firms.
American Psychological Association (APA)
Xia, Liangjie& He, Longfei. 2014. Game Theoretic Analysis of Carbon Emission Reduction and Sales Promotion in Dyadic Supply Chain in Presence of Consumers’ Low-Carbon Awareness. Discrete Dynamics in Nature and Society،Vol. 2014, no. 2014, pp.1-13.
https://search.emarefa.net/detail/BIM-502105
Modern Language Association (MLA)
Xia, Liangjie& He, Longfei. Game Theoretic Analysis of Carbon Emission Reduction and Sales Promotion in Dyadic Supply Chain in Presence of Consumers’ Low-Carbon Awareness. Discrete Dynamics in Nature and Society No. 2014 (2014), pp.1-13.
https://search.emarefa.net/detail/BIM-502105
American Medical Association (AMA)
Xia, Liangjie& He, Longfei. Game Theoretic Analysis of Carbon Emission Reduction and Sales Promotion in Dyadic Supply Chain in Presence of Consumers’ Low-Carbon Awareness. Discrete Dynamics in Nature and Society. 2014. Vol. 2014, no. 2014, pp.1-13.
https://search.emarefa.net/detail/BIM-502105
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-502105