Twitter and the opportunity for small business entrepreneurs in Saudi Arabia
Joint Authors
al-Husayn, Dalal
Mirza, Abd al-Rahman
Source
International Arab Journal of E-Technology
Issue
Vol. 4, Issue 1 (31 Jan. 2015), pp.32-38, 7 p.
Publisher
Publication Date
2015-01-31
Country of Publication
Jordan
No. of Pages
7
Main Subjects
Topics
- Management
- Social networking Web sites
- Small enterprises
- Saudi Arabia
- Administrative communication
- Small projects
Abstract EN
Twitter is extensively used by small business entrepreneurs in Saudi Arabia especially by virtual shop owners.
This preliminary study aimed to identify the reasons that make small business entrepreneurs use Twitter in their businesses; and to determine the level of effectiveness of the use of Twitter.
We gather quantitative and qualitative data using survey questionnaire.
We found that the employment of Twitter as a virtual shop is growing continuously in the last two years.
Results of this study have shown that Twitter is perceived as a valuable tool in customer acquisition, advertising, and sales.
The study also reveals that Twitter has many positives with major concern of the apprehension of dealing with unknown persons.
Overall, Twitter is exploited as an effective tool among small business entrepreneurs in Saudi Arabia.
American Psychological Association (APA)
al-Husayn, Dalal& Mirza, Abd al-Rahman. 2015. Twitter and the opportunity for small business entrepreneurs in Saudi Arabia. International Arab Journal of E-Technology،Vol. 4, no. 1, pp.32-38.
https://search.emarefa.net/detail/BIM-519569
Modern Language Association (MLA)
al-Husayn, Dalal& Mirza, Abd al-Rahman. Twitter and the opportunity for small business entrepreneurs in Saudi Arabia. International Arab Journal of E-Technology Vol. 4, no. 1 (Jan. 2015), pp.32-38.
https://search.emarefa.net/detail/BIM-519569
American Medical Association (AMA)
al-Husayn, Dalal& Mirza, Abd al-Rahman. Twitter and the opportunity for small business entrepreneurs in Saudi Arabia. International Arab Journal of E-Technology. 2015. Vol. 4, no. 1, pp.32-38.
https://search.emarefa.net/detail/BIM-519569
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 37-38
Record ID
BIM-519569