The extent of compliance of Jordanian business enterprises to Islamic marketing principles and its effect on marketing performance

Other Title(s)

مدى إلتزام منظمات الأعمال الأردنية بمبادئ التسويق الإسلامي و أثرها على الأداء التسويقي

Dissertant

al-Malkawi, Ahmad Mahmud Ahmad

Thesis advisor

Miqdadi, Yunus Abd al-Aziz

Comitee Members

al-Shaykh Salim, Fuad Abd al-Wahhab
al-Rusan, Muhannad Ali
al-Rahimi, Salim Ahmad

University

Amman Arab University

Faculty

College of Business

Department

Department of Marketing

University Country

Jordan

Degree

Ph.D.

Degree Date

2012

English Abstract

-This research aims to explore the extent of compliance of Jordanian business enterprises, from the perspective of Jordanian business decision makers, to Islamic marketing principles in terms of product, price, promotion, and place and its effect on marketing performance, i.e., sales volume, market share, and profitability.

It also explores marketing performance influences by Jordanian business enterprises referring to its characteristics such as nature of business, business size, age of business, and the number of employees in terms of their compliance to Islamic marketing principles.

Total of (200) active members of The Jordanian Businessmen Association (JBA) where examined, which represent the whole population of the study.

(156) out of (200) participants responded to the questionnaire representing a responding rate of (78%).

After applying the study on the Jordanian business decision makers, the researcher arrived at the conclusion that there is somewhat compliance sentiment in applying the principles of Islamic marketing when practicing marketing activities (4Ps) interpreted by the consent of participants on the statements of the questionnaire (somewhat accepting).

The study indicates that distribution followed by product are the lowest of being compliant by businesses among the 4Ps.

The study findings suggest that compliance to the principles of Islamic marketing in regard to the 4Ps have an effect on market performance.

Where the (profit) is the most to be affected and have positive effect on it.

The study indicates that business characraristic variables are varied in its effect.

Large businesses in terms of capital (more than 15 million) within the age of (up to 35 years) are the most of being compliant as well as to be effected by applying the principles of Islamic marketing.

Even though, the industry and agriculture sectors are somewhat complying to the principles of Islamic marketing they score the weakest.

In spite of the fact that the number of employees has an effect on the (4Ps), particularly on product, it does not have any effect on marketing performance.

As Islam has insured its followers the achievement and success of well-being in the present world and the hereafter, producer, consumer, seller and buyer will all benefit.

In addition to, the study indicated and confirmed that, business should be informed that being compliance to Islamic rules will absolutely impact their businesses as well as their marketing performance positively in the long run.

As such, this research can have both academic and practical implications.

As for academic implication, this study is a rare attempt on the part of researchers in Jordan to relate the Islamic injunctions and guidelines on a specific discipline such as marketing.

As for practical implications, there is a need towards more research on how Islamic guidelines could be applied in all aspects of marketing activities; this could create more awareness among businesses about the issues and obligations that are relevant in marketing practices to improve the present situation.

Main Subjects

Marketing
Religion
Islamic Studies

Topics

• Islam
• Performance appraisal
• Marketing
• Business enterprises
• Jordan
• Religious aspects

No. of Pages

228

Table of Contents

• APA
• MLA
• AMA

Language

English

Data Type

Arab Theses

Record ID

BIM-533283