Factors influencing the formulation ofeffective marketing strategies of Chinese businesses operating in Jordan

Other Title(s)

العوامل المؤثرة في إعداد الإستراتيجيات التسويقية الفعالة للمؤسسات الصينية العاملة في الأردن

Dissertant

Huang, Lilin

Thesis advisor

Miqdadi, Yunus Abd al-Aziz

Comitee Members

Abu Nabi, Abd al-Aziz
al-Haddad, Shafiq
Abu Salah, Muhammad

University

Amman Arab University

Faculty

College of Business

Department

Department of Marketing

University Country

Jordan

Degree

Ph.D.

Degree Date

2012

English Abstract

-The study aims to investigate the factors influencing the formulation of effective marketing strategies of Chinese Businesses operating in Jordan.

To gather primary data, a set of questionnaires are developed according to research problem and hypotheses.

The questionnaires are distributed to a sample of Chinese Businesses in different Jordanian towns, totally 90 subjects.

All distributed questionnaires are collected, so the respondent rate is 100%.

All collected data are entered and analyzed using Statistical Package for the Social Seciences (SPSS 19) and AMOS.

The research concludes a set of results among them, some of which are:  There is a significant effect at the level (α=0.05) of the two environmental factors (i.e.

broad environmental factors and task environmental factors jointly) on marketing mix for Chinese businesses operating in Jordan.

 There is no significant effect at the level (α=0.05) of the two environmental factors (i.e.

broad environmental factors and task environmental factors jointly) on marketing performance for Chinese businesses operating in Jordan.

 There is a significant effect at the level (α=0.05) of the marketing mix on the marketing performance for Chinese businesses operating in Jordan.

 There is a significant difference in marketing mix by Chinese businesses operating in Jordan attributed to their business characteristics: a.

nature of company type in favor of commercial b.

company size: in favor of capital (USD 5 million or less) and c.

number of employees in favor of 50 or less in Jordan.

 There is a significant difference among Chinese businesses operating in Jordan in marketing performance due to attribution of their nature of company type in favor of service and company age in favor of 26 – 35 years.

Based on study, the researcher suggests the following: 1.

Jordanian concerned parties (e.g.

policy makers) are requested to inspect the regulations related to foreign direct investments through a thorough study for the purpose of knowing the problems that foreign investors face in Jordan.

2.

Chinese businesses are highly recommended to have a thorough investigation on Jordanian environmental factors before setting up the businesses in Jordan.

3.

Joint ventures between Jordanian businesses and Chinese businesses are recommended in order to overcome the barriers, which are caused by the differences in culture, social background, language, mentality of business….etc.

4.

Chinese businesses operating in Jordan, especially in the industry section, face a lot of problems, mainly in labors, minimum wages and percentage of domestic labors.

This research urges Jordanian policy makers to offer better regulation to help the current Chinese businesses in Jordan to overcome the difficulties.

Main Subjects

Marketing

Topics

• Marketing
• Jordan

No. of Pages

187

Table of Contents

• APA
• MLA
• AMA

Language

English

Data Type

Arab Theses

Record ID

BIM-533538