Perspectives of a sample of Moroccan viewers on television in Morocco : an exploratory study on TVM
Dissertant
Thesis advisor
Comitee Members
al-Rashidi, Linda Stump
al-Allami, Najla
Amakhmakh, Naceur
Khalluqi, al-Alami
Bin Jelloun, Wail
Lahlu, Munsif
University
Al Akhawayn University
Faculty
School of Humanities and Social Sciences
University Country
Morocco
Degree
Master
Degree Date
1999
English Abstract
The aim of this project is to investigate the perspective of Moroccan viewers on TVM (Radiotélédiffosion Marocaine).
This project attempts to find ways to fill the gap be^een TVM programs and Moroccan viewers’ expectations by identifying the point of view of those viewers on the quality of TVM programs.
This work is a short-term project based on a fieldwork that I conducted ط the light of a questionnaire which I gave to a number of respondents in Rabat.
The answers collected provide both qualitative and quantitative information about viewers’ preferences, likes and dislikes of TV pro^ams in general and TVM in particular.
The motivation for the choice of this topic originates from lack of literature dealing with audience studies ط Morocco.
I hope this work will cnntrihute to the enrichment nf research in the media sector in Morocco, which is a vital sector that has been gaining strength in the process of development and democracy in developing countries.
My premise in this project is that TVM’s popularity as a national channel is declining due to the introduction of satellite channels.
However, the results of the fieldwork revealed that despite viewers’ negative evaluation of TVM, they still watch it and cannot do without it because it represents for them the image of Morocco.
Therefore, this work attempts to explore the views of a sample of Moroccan viewers concerning TVM and the quality of its programming by also expressing their expectations, criticisms and suggestions for this national channel.
Main Subjects
Topics
No. of Pages
113
Table of Contents
Table of contents.
Abstract.
Abstract in Arabic.
Introduction.
Chapter One : Methodology.
Chapter Two : Presentation of the results.
References.
American Psychological Association (APA)
Amani, Atika. (1999). Perspectives of a sample of Moroccan viewers on television in Morocco : an exploratory study on TVM. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-590294
Modern Language Association (MLA)
Amani, Atika. Perspectives of a sample of Moroccan viewers on television in Morocco : an exploratory study on TVM. (Master's theses Theses and Dissertations Master). Al Akhawayn University. (1999).
https://search.emarefa.net/detail/BIM-590294
American Medical Association (AMA)
Amani, Atika. (1999). Perspectives of a sample of Moroccan viewers on television in Morocco : an exploratory study on TVM. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-590294
Language
English
Data Type
Arab Theses
Record ID
BIM-590294
