Direct and indirect encounters : from economic tourism to cultural tourism
Dissertant
Thesis advisor
University
Al Akhawayn University
Faculty
School of Humanities and Social Sciences
University Country
Morocco
Degree
Master
Degree Date
1997
English Abstract
Tourism in Morocco is predominantly economic oriented.
This is problematic as it turns the indigenous population into mere decorations of sites and makes them solely entertainers and servers of tourists.
My project was to detect the gaps between economic-oriented tourism and the potential that tourism has for contacts between guests and hosts.
For this purpose, I shed light on how tourism functions to secure economic gains by dint of presenting false realities at the expense of the image of Moroccans and Moroccan culture.
As a first step, I analyzed the tourist brochures as a tool to market Morocco and their impact on the choice of tourist to visit Morocco.
For this purpose, I selected the “Feast For the Senses” and “Fantasia” as the best-known brochures to tourists coming to Morocco.
In addition I consulted guide-books and did interviews with both Moroccans and tourists.
I targeted a specific form of tourism as a subject of my research project, namely tourists in package tour programs, because this form of tourism is highly representative of economic-directed tourism.
The findings of this analysis confirmed my hypothesis that tourism in Morocco is primarily visual and restricted to sight-seeing only.
The encounters of tourists and the local population are mainly transactional in the form of shows, items, and services that keep a rigid wall between the two worlds.
Finally, in order to devise a new policy of tourism as a counterbalance for the economic-oriented tourism, I focused on an already existing~but hardly heard of-example of a cultural exchange program that sets education as its primarily goal.
My research project was to study the positive aspects of this program and considers the possibility of adopting it as a blueprint for a new form of tourism to fill the existing gap between presently economic-directed tourism and eventual cultural-directed tourism.
Main Subjects
Social Sciences (Multidisciplinary)
No. of Pages
67
Table of Contents
Table of contents.
Abstract.
Abstract in Arabic.
Chapter One : Introduction.
Chapter Two : Methodology.
Chapter Three : Findings.
Chapter Four : Data analysis.
Chapter Five : New forms of encounters.
Chapter Six : Recommendation.
Chapter Seven : Conclusion.
References.
American Psychological Association (APA)
Jumi, Mustafa. (1997). Direct and indirect encounters : from economic tourism to cultural tourism. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-592512
Modern Language Association (MLA)
Jumi, Mustafa. Direct and indirect encounters : from economic tourism to cultural tourism. (Master's theses Theses and Dissertations Master). Al Akhawayn University. (1997).
https://search.emarefa.net/detail/BIM-592512
American Medical Association (AMA)
Jumi, Mustafa. (1997). Direct and indirect encounters : from economic tourism to cultural tourism. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-592512
Language
English
Data Type
Arab Theses
Record ID
BIM-592512
