Internal communication in large-scale enterprises : SOMEPI group as a case study

Dissertant

Ubih, Muna

Thesis advisor

Amakhmakh, Nasir

University

Al Akhawayn University

Faculty

School of Humanities and Social Sciences

University Country

Morocco

Degree

Master

Degree Date

2002

English Abstract

In this research project, I worked from the premise that organizations could be productively thought of as small “cultures” or small societies.

The members of a culture develop distinctive ways of perceiving, interpreting, and explaining the events and actions that they observe around them.

It is through communication that members of cultures (and thus of organizations) learn who they are, what their roles are, and what kinds of actions are expected of them.

I sought to explore the answers to these questions as they applied to an actual organization: The SOMEPI Group.

Through their communication, SOMEPI staff members demonstrate that they are part of the culture, ensuring that they act in appropriate and predictable ways and will continue to do so in the future.

SOMEPI staff members seem to be sensitive to the norms of their organization and are able to determine what their associates expect of them.

Relationships at work are based on trust and mutual self-interest.

This research was carried out through a field study done on SOMEPI’s senior and middle managers and employees.

I chose to use question guides that were designed for those who opted for the face-to-face interaction (senior managers), and questionnaires for those who preferred to do it in writing (middle managers and employees).

Senior managers recognize that business must maintain at least an adequate level of communication in order to survive; that increasing the effectiveness of communication within a firm contributes to the efficiency of its operation; and that, in some cases, highly effective communication can increase productivity and eventually, profitability.

Moreover, I recognized that people who understand how communication functions in an organization, who have developed a wide repertoire of written and oral communication skills, and who have learned when and how to use those skills seem to advance more rapidly and contribute more fully to their organizations than people who have not done so.

Main Subjects

Social Sciences (Multidisciplinary)

No. of Pages

63

Table of Contents

• APA
• MLA
• AMA

Language

English

Data Type

Arab Theses

Record ID

BIM-593483